Actually, this is a pretty powerful observation that goes far beyond the AirPods (which I think is your point). As a UX designer, we must think about — no, intensely imagine and clarify — the ultra personal relationship that we want our tech to create between the user and an activity or experience. The tech is just the mechanism and the focus of great design should be to ensure that the mechanism is not necessarily invisible — as some argue — but rather that it is the most perfect bridge for getting the user to that special place that most have probably not even yet imagined, but once experienced want it sooo badly it hurts.

Great stuff!

Designer at Oracle. Storyteller on Medium. Righteous Dude in Salt Lake City.

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